Samsung Electronics Strategic Analysis

The strategy of Samsung Samsung’s strtegy has many admirable things to learn . One of the point to make the success of Samsung is its managers interested in long-term growth rather than short-term profit. .Strategic thinking of the Samsung Group is focused on developing target market and making a huge bet on them. That ‘s the reason we don’t mention the short-term stratgy of Samsung bacause it isn’t the main point of Samsung;strategy and we can learn just a little thing from it. Come back to the long-term strategy of Samsung, we can devide it to 2 periods.Before the lawsuit with Apple Unlike other Android phone makers, Samsung chose a very different way which is competing head-to-head with Apple in the high-end smartphone segment, by creating products that have a similar design to the iPhone but do not forget to â€Å"put effort† for the low-range smartphone in order to control market share and create great motivation for the Galaxy’s brand na me. While its competitors like Apple concentrated on creating new innovative products, Samsung waited their competitors test the market and then they determine the most suitable time to break into.It created the similar smartphones with those of other companies but better, faster and cheaper. When taking part in , Samsung will dominate the market with a series of models with various improvements that competitors can not keep up . This strategy has an interesting name in Vietnam :â€Å"di t? t, don d? u†. With this strategy, Samsung has many advantages when it has known the strengths or the wickness points to make the success and failure of its competitors.So it can decrese the risk when taking part in the market. After the lawsuit with Apple After having created a buzz in the market, Samsung started to follow their own direction that the Galaxy S III is the most typical example. No one can complain about the copyrihts when they compared the Galaxy S III to the iPhone 4S or iP hone 5. With products like the Galaxy S III or Galaxy Note, no one dared to say that Samsung copies competitors, they just rely on its opponents to make innovative products.

Film techniques

A shot Of a person landing to set a bomb in a building would for instance require the film maker to use a close up or better still an extreme close up to show the tense feeling in the characters' eye. Using a long shot in this scene will not clearly bring out the message since the long shot does not reveal details or emotions. Any motion picture is made up of basic elements of a sequence referred to as the shots. This paper illustrates how various shots are used in film making to form a sequence and to convey different messages.Extreme long shot It is usually referred to as an establishing shot. This is because it orients the ewer to the location. It is an opening shot that is used to tell the viewer the exterior environment that the film is taking place. It therefore describes the location of the scene that could be the outside buildings, a geographical landscape of a town or city among other locations. It normally reveals landscapes. Usually a viewer cannot clearly see a specific o bject in this kind of shot though he or she sees the environment.It answers the question ‘Where?. The extreme long shot can also be used to set the atmosphere of the scene. An extreme shot of an arid land with wind and dust blowing up into the air an tell the audience that the place is a dry atmosphere probably a desert scene. The shot can also be used to show a broad range of action. For example a battle of soldiers fighting each other can be captured using this shot so that no action is missed. Every action and element on set is to be seen since each MIS -en- scene tells a story.The actors on field fighting create suspense, the color on set could be used to relate the environment with a familiar one in the viewers' mind, the props could be used to effect the mood and so every miser-I-scene is captured using the extreme long shot. It is also known as the wide shot. Eng Shot (L S) It is usually taken with a wide-angle lens and at times referred to as the full shot. If the subj ect is a human being the shot usually display from head to toe without revealing much of the surroundings. This kind of shot usually establishes a relationship between the subject and its environment.In most cases it answers the question ‘Who' because it reveals the subject to the viewer. The shot identifies the character in the story. It is used to create an illusion of reality in the audiences' mind. It depicts an image in a manner that ill occur in real life. Take for instance when in real life a visitor walks in an office. The human eye just like the lens of the camera will first tale a wide look of the entire office, before looking at Mr.. X seated in the office chair then lastly the eye will start looking at small details such as the pen on the desk, files on the shelves and other tiny details.A long shot may at times be used to demean the subject because the subject appears smaller than the surrounding. Generally it sets in motion the audience's perception of time, plac e and logical action of the scene that is about to take place. Medium Shot (MS) A medium shot is usually used in conversations to establish the relationship between characters on stage. The shot does not demean the subject on the contrary it places the audience on equal footing with the subject. It therefore answers the question ‘what' because it shows the relationship between actors and events in the story.If the subject is a human being the shot shows from waist up to the head. A normal lens is used for shooting the medium shot. It is also used to smoothly bridge the jump between the L'S and the M. S so as to create an illusion of a mutinous Story in the mind of the viewer. A continuous Story depicts reality and leads to greater understanding of the story line. A two shot A two shot is a type of medium shot used in dialogue scene between two actors by having them both in the frame as they carry on their conversation. It is a common shot in interviews.It consists of two actor s standing or sitting next to each other or a variation of an over-dosshouses shot where one actor's back is closer to the camera than the other actor facing the camera. Close-up (CUE) It is the heart of the picture. This shot shows a part of the subject. For example, a close up of a hand of a human body or face or leg, or wristwatch on the arm. It is used to emphasize a character's emotion and can effectively be used to create suspense in the viewers' mind. This type of shot can also be used to show intimacy and warmth.The shot takes the viewer to the mind of the character and this way the audience is made to feel comfortable with the character on set. Extreme Close-Up (SEC) This shot is taken using a telephoto lens and is tighter than a close up shot. It shows a small detail that would otherwise be missed in a wider shot. It is armorial referred to as a detail shot that shows emotions to the audience. The SEC is also used to create some emotion in the viewer% eyes. For instance a scene of a person crying, this sad emotion will clearly be depicted if the viewer notices the tears falling from a subject's eyes.In most cases it answers the question ‘To what effect' because it depicts emotions. An extreme close-up can also be used to bring about the dramatic aspect of a story. For instance two characters quarrelling in a film, the editor might decide to use an SEC of a knife on the table to create anxiety in the viewer's mind. The viewer is left anticipating what will happen next in the conflict and how the knife will be used. The SEC can also be used to achieve the editing principle of duration and pace. It is used in creating high tempo in a story.For instance when the storyline is approaching end of its climbing action, the duration of the shots are usually short and the action is ramping up, this is the time when an SEC is effectively used. They set up the pace of the film. For example a scene that involves police chasing kidnappers, the editor would us e SEC combined with other shots but cut at a fast speed to intensify the action. In a film that's mainly a documentary focusing on nature, an extreme close up is used to show viewers even the tiniest of creatures such as crawling insects. This is because it tends to enlarge the image.A good example is The National Geographic documented series that uses the SEC to capture images that are out Of eyes reach unless one uses the telephoto lens. Reaction shot A reaction shot such as a smiling lady would depict emotions to the viewer during a conversation on set. This type of shots are also used to tell a characters' trait . Let can also be a cut away or cut in. A cut away is a shot that is not part of the main action but is related to the scene. For example a shot of a clock on the wall when people are talking in a room is a cut away.It can also be a cut -in which on the other hand is related to the main action. For example a shot that's a close up of a lady grin her face as she prepares a fish meal and another one of her hands washing the fish. These two types of reaction shots are used to add interest in the story and to kill monotony of action. The eye likes variety. They shot helps the viewer not to get bored as they add interest to the story. Arc shot A shot in which the camera is usually placed at a higher angle, and it rotates the subject in a semi-circle.This shot reveals new details about the background that the subject is standing on and is effectively used to glue the audience to the scene. The shot creates a dramatic feel to the scene while drawing the audience attention. Dutch shot This is a shot where the camera is deliberately tilted on its side, to create an oblique angle. It is often used to suggest disorientation, to create a dramatic effect, to portray uneasiness, to create a frantic mood or to show a harassers' intoxication. Was commonly used by German Expressionism.It is usually used to show the psychological uneasiness or tension in the subject being filmed. Camera angles can also be used to give a variety of shots that pass a message to the viewer. A camera angle refers to the relationship between the camera and the object being shot. They are used to draw emotional feelings to the audience, to help the audience in judging the character on set and even their personality. The Bird's-Eye view A scene is shot from directly overhead. The subject is made to look insignificant and very small.The shot creates an illusion in the viewers' mind that a character is powerless and out of control of the situation. Filmmakers use this shot in horror scenes to show a victims' desperate situation. For example a character running from murderers may want to hide in a basement of a building out of fear of being killed; the compression will take his/ her shot using the birds view shot to show the desperate state. A High angle shot This shot usually looks slightly down upon a subject. It is usually shot using a crane, a compression standing o n a hill, or on a raised surface.The subjects appear smaller than they actually are in real life or under normal eye level view. Just like the birds eye view shot, it is normally used to create an illusion in the viewers' mind that the character is powerless. For example a scene of a mum scolding a child, the child can be taken using a high angle to show the viewer that the mum is more powerful than the child. A low angle shot This shot looks up to a subject and it gives power to the subject. It is normally taken with a camera placed lower than the subject's eye or as low as the ground (The worms view).

Compare and Contrast the Recent Economic Development of the Economies Essay

Compare and Contrast the Recent Economic Development of the Economies of China and India, Which Country Has the Best Prospects - Essay Example The effects are already showing, like the combination of the new market opportunities growing from the enhanced purchasing power and also greater competitiveness of these huge economies as the producers of various selected goods. In order to come up with effective policies, it is necessary to check the expected impact in order to come up with the policies and strategies that foresee the different changes, so as to efficiently capitalize on the new opportunities (Barro & Lee 2001, p.17). A lot has become documented about India and China of late. The two nations have experienced increased growth that has led to notable achievements, mainly in areas dealing with reduction of poverty. The two countries also share the same problems related to rapid growth like the increasing rural urban income gap and also environmental degradation. Increasing incomes generate impetus for the structural change in the agricultural field and food areas as the demand and the consumption patterns tend to shif t. In addition, these impacts will move to commerce, trade and investment. Both the two nations, China and India have witnessed impressive growth in the field of agriculture, which is at the same time followed by the rapid growth in the industrial sector and a decline in the poverty levels. The essay is going to discuss the policy separately and also the institutional changes that lead to these changes. In addition, to compare and contrast both of the two countries in respect of the future growth, the impending impact that growth will have on the nations domestic economies and to some extent the impact of their growth to other Asia- Pacific nations (Bosworth & Collins 2003, p.89). It is evident that the growing incomes in these nations will still continue to develop pressure, for the nation’s structural reform of their own agricultural development and food areas to sustain the ever changing demand size and evolving consumers’ preferences and tastes. The changing income s also provide trade opportunities with nations in the region and also other global countries (Kuijis & Wang 2006, p. 12). According to a United Nations study, Both China and India have a joint population of 2.3 billion people, nearly 37% of the global population. A $100 increase in the levels of per capita income of these two nations would result in around $230billion in extra demand for goods. The ever-increasing growth of these two over-populated countries will affect the balance and direction of trade significantly, the trading possibilities and a conducive level playing field for other small countries in the region. This calls for a timely check of the growth pattern in these developing countries, in order to come up with policies that will optimize gains and minimize the losses and marginalization (Woo 2004, p.8). Both India and China have enormous agricultural sectors. The experience of the Chinese shows the vital role agricultural development has played in the initial period s of reform. In India, for example, a country that is not as industrialized as China, agriculture plays an important role in its development. While GDP share in agriculture has been decreasing, this sector still forms an indispensable part of the job sector. Performance in the agricultural sector is hence of immense importance for future policies and strategies to achieve the Development Goals, mostly the crucial first

Discuss the significance an dramatic purposes of Lodovico (Othello) Essay

Discuss the significance an dramatic purposes of Lodovico (Othello) - Essay Example The play revolves around the following main characters. Othello- who is the Moor, Desdemona-wife to Othello and Brabantio daughter, lago -ensign to Othello and husband to Emilia, Cassio-lieutenant to Othello and Brabantio, who a venetian senator and Desdemona’s father as well as brother to Gratiano. Lodovico is a minor character. He is a kinsman to Brabantio and a cousin to Desdemona. Below is a discussion on the significance and dramatic importance of Lodovico as a character in Othello. The other minor characters in the play are Duke of Vernice, Clown, Montano and Gratiano. Despite being a minor character, Lodovico’s role cannot be dismissed. Lodovico’s main role is found in scene 1 Act IV. In the novel, Lodovico appears for the first time as Cyprus manager from the Duke of Venice in Act IV, scene one. After enquiring about the situation on the island, he witnesses the striking of Desdemona by her husband Othello. He asks the rhetorical question, whether that was the noble person that every one regarded as sufficient for all. (IV. i. 265-266). Since he is an impartial observer, his statement emphasizes the dramatic transference that Othello has gone under suffering in lago’s spell. In the play, Lodovico acts as a Brabantio’s kinsmen. Brabantio is the father to Desdemona’s. He witnesses Othello’s jealousy. This is evident when Desdemona says she has â€Å"love for Cassio†. When Othello hears that, he interprets that his wife means that she is involved romantically with Cassio. Othello’s wife only means that she was deeply concerned with Cassio, and there was no romance involved. Lodovico also serves as a witness to Othello’s actions when Othello Desdemona is hit by Othello in the eyes of Lodovico. This makes Lodovico doubt Othello’s sanity and behavior. In addition, Lodovico witnesses Othello’s arrest when it was realized that he had murdered Desdemona. Lodovico having no idea of lago’s intentions, thinks that Othello is

Is there a case to downgrade ecstasy to a class B drug in the UK Essay

Is there a case to downgrade ecstasy to a class B drug in the UK - Essay Example It is said to generate extreme heat in the body as a result of highly stimulated frenetic dancing. Each tablet is said cost between ? 10 and ? 20 and the drug has been classified in the list of â€Å"A† class illegal drugs under Misuse of Dugs Act (Arnold, 2013, p. no page no). There has been no significant study on the effects of Ecstasy in Britain. Dr Hendry of National Poisons Information Unit at Guy’s Hospital, London, the only scientist licensed to supply pure Ecstasy, is reported to have commented that the ongoing tussle between the two opposing groups concerned with legalization of drugs is actually preventing research in respect of the drug consumed by almost 500,000 people every week end as to what really is the effect of the drug in their bodies though some studies have revealed that it causes midweek depression. The DOB or the â€Å"Golden Eagle† , a potent derivative of Ecstasy 33 times its strength is reported to have caused several death in Britain during 1998 when it began to be sold. The drug which was developed in the United States is meant for use as antidepressant also called as â€Å"flatliners† claimed to cause out-of-body experience. About 36 derivatives of Ecstasy were brought under the purview of the Misuse of Drugs Act as a class A drug. Purpose of this paper is to examine whether there is a case for downgrading the drug as B class drug in view of it being a soft drug and several campaigns for downgrading. Ecstasy is a derivative of amphetamines which are stimulants. They are responsible for increasing cerebral activity and causing excitement and euphoria. In high doses, it is known to cause hallucinations and drug induced psychosis similar to paranoid schizophrenia. The fatalities caused by this drug are not usually dose-related and postmortem toxicology can only be measured qualitatively rather than on quantitative basis. The impairments caused also do not correlate with blood levels unlike in alcohol consumption. Amphetamines have been used for various conditions in the past. They were also once used to induce anorexia. It is currently used for the treatment of attention deficit hyperactivity disorder. They have euphoriant effects and are responsible for psychomotor stimulation. Users tend to increase their dose up to 50x to overcome psychological dependence caused by the drug. The sympathomimetic effects which can be pronounced and lasting for several hours are : dilated pupils, ta chycardia, hypertension, and tachypnoea. Although death due to overdose is rare, it can occur due to hyperpyrexia, fits and heart failure. Long term consumption in large doses causes psychosis accompanied by paranoid ideas and delusions of persecution. Cardiomyopathy is also found to occur due to its use. Ecstasy, a derivative of amphetamine has mild psychedelic effect and causes pseudo-hallucinogenic effect in high doses. With development of gradual tolerance, its long-term use causes mood disorders. As the drug is classified as emphathogen (or enactogen), is known as love-drug. Its chemical variants have the same effects. Ecstasy related deaths in high-profile events have attracted media attention and most of them have been associated with at least one other drug. Death occurs due to multiple causes and mechanisms including exacerbation of undiagnosed heart conditions,

Foreign Exchange Risk Case Study Example | Topics and Well Written Essays - 750 words

Foreign Exchange Risk - Case Study Example Another option to mitigate foreign exchange risk is the adaptation of foreign exchange services from a foreign currency exchange specialist. These specialists include the Canadian Forex and local banks in Canada. These experts will help reduce the risks associated with frequent transfers from Canadian dollars to the US dollar. This is done by entering into Canadian dollars earlier, and banks will only convert it during the payment period, so there will be no risk. The final and recommended option for mitigating risks is the purchase of foreign exchange contracts. In this case, Alliance will pay more cash than required to cover the costs of mitigation. This will cover any risk that may occur between the time when the money was deposited and the time of payment for the equipment to the supplier. For example, the price of equipment is $ 500,000, when the exchange rate is C $ 1.00 = U S 1.00. If the Alliance does not use the forward exchange contract and the payment time occurs when the exchange rate has moved by C $ 1.00 = 0.95 US dollars, then the Alliance will have to pay 526315 as the final price. This is $ 26,315 more than the original amount. But when the Alliance decides to buy a forward foreign exchange contract and which they decide with the bank to be one percent of the amount of Equipment, then the Alliance will have to pay 505,000. Therefore, the design concepts of the alliance will not worry about fluctuations in the exchange rate. They will save more than 21,000 US dollars.

Marketing---Publics Relations Essay Example | Topics and Well Written Essays - 3000 words

Marketing---Publics Relations - Essay Example izes itself when we suggest that proactive way is the manner to go about doing things as it is a basic ingredient of the PR practice and indeed the related philosophy. The importance of PR is all the more necessary to fathom because without publics getting satisfied and being at ease with the working methodologies of the organization, there can be real hardships in the way to achieve success and that too at a quick speed. The different activities and processes which are the lifeblood of the organization owe on the shoulders of the PR measures which the company has incorporated within its regime. This means that there is adequate arrangement for the planning, control, integration activities and tasks as and when they come. The public relations within the internal structure of the organization brings out the singular basis of its message as well as presents a unified approach to different media vehicles as well as the print and electronic forms of media. Moreover, public relations pres ents the true picture of the organization whenever there is some trouble within its ranks and when the publics demand of it to be accountable and truthful concerning its processes, ways and mannerisms. PR makes sure that the organization remains very much positive on its stance and there does not remain any shadow of a doubt when one speaks of its dealings with the general public and the stakeholders to which the organization owes plenty. The manner in which the formal and informal communication flows within an organization as well as outside it is governed by the fact that it is under a sound and proper PR policy. The motivation to remain loyal and committed to the well being of the stakeholders is an important proposition and all efforts should be made on the part of the organization under discussion to stay ahead of this race. In an increasing competition of media and its different forms, the need is to present the true picture as to what exactly is happening within an organizati on

Forensic Computing Case Study Example | Topics and Well Written Essays - 2000 words

Forensic Computing - Case Study Example This involves data recoveries, retrievals, analysis, and tracing and decrypting of all the data that has been used in any deceitful activity. The word forensic is used in the context of legal argumentation. Forensic computing is also termed as digital forensics and cyber forensics. It is a branch of forensics related to computer and other digital media. It involves collection, preservation and analysis of the data available on the computer. The definition presented by Computer Forensic world: the field primarily involves â€Å"use of analytical and investigative techniques to identify, collect, examine, and preserve evidence /information which is magnetically stored or encoded† (1). In other words, forensic computing deals with retrieval of data, and events reconstruction that was performed over the digital media. The scope of forensic investigation involves audio examinations, signal interpretation, repairing the damaged media. Photogrammetry is another aspect of digital fore nsic tracking that includes measuring and monitoring the physical measures of an image by making use of geometric formulae and then making a comparison based on on-site observations. Several factors come as constraints along with computer forensics and the first being the costs since all the equipment used in these processes is high tech and state of the art, large investments are inducted into it. The second hurdle that could be faced by the forensic body is the approval and acceptance of all the proofs by the court. They must prove it to the court that no information is altered and all the legal responsibilities have been fulfilled while conducting the operations. The staff inducted in digital forensic must be knowledgeable and should be able to think about many possibilities and should have knowledge beyond the books. Potential clues and areas that the forensic team would target DNA samples Voice samples Any image used in the process The network used for performing the task ( usu ally in case of credit card and bank accounts forgery) Fingerprints on the electronic equipments Answering machines recordings Miscellaneous electronic equipment Introduction: The aim of forensic computing is to make online activities secure, stop illegal activities that are going on, identify and apprehend the guilty, avoid financial and personal damages to individuals and organizations that might be incurred by the online use. Standard procedures must be followed and all the evidence brought in front of the court must be in a formal pattern that can stand as evidence. In case of actions, warrants are obtained from the authorities for the areas and houses that are suspected of any wrongdoings. A giant step in the direction of forensic computing was taken in 1984 when the F.B.I Magnetic Media Program was created which was later converted into Computer Analysis and Response Team (C.A.R.T). F.B.I report for the year 2003 reported a total of $900,000 netted through computer crime (2). By 2003 F.B.I (C.A.R.T) were looking into 783 terabytes of data as a case of forensic evidence and cases handling. In 1997 G8 ordered training of individuals for looking into matters related to online counterfeit activities .C.A.R.T provides assistance to F.B.I in tracking e-evidence and accessing the accounts and provides other technical support needed by F.B.I in conducting forensic activities. Part of C.A.R.T job is to monitor live activities that are going online. Their task is to provide monitoring in business environment including the banks and government-owned organizations, insurance companies, personal accounts that contain the people’s private life and their safety concerned, corporate level that includes the annual reports, facts and data and institutes of any region whose data can be misused by any fraudulent activities performed online.     Ã‚  

Safegurading health information and systems Essay

Safegurading health information and systems - Essay Example The other most important wording is the ethical statement. These act as a guide to the ethical behaviors the health care workers such as nurses are supposed to abide by when in use of the information systems (Wager, Lee & Glaser, 2013). This wording is important as it saves on disciplinary actions and prevents nurses and other health care workers from breaching the ethical code of conduct. Lastly, the other most important wording necessary to be included in these health systems is the patient management statement. There are standards of patient management necessary for the nurse to apply in all patients and they should be openly stipulated and clearly worded in the information system for the benefit and frequent reminder of them to the nurses when attending to their patients (Mettler & Raptis, 2012). Failure to follow these statements leads to legal actions being taken against the nurse as is stipulated in the legal and regulatory statement mentioned

Personal reflection Assignment Example | Topics and Well Written Essays - 2750 words

Personal reflection - Assignment Example I believe that this form of conceptual learning is not only essential for personal development but is also an area of interest. Personal reflection in general context highlights the overall experience of an individual while working with a group. There are small experiences gathered by an individual in this journey that helps one to restructure their set of values or attitudes. The essay has been divided into four sections which are closely related to one another. Firstly group formation or development will be outlined followed by an approach of conflict management. This particular essay shall encompass importance of leadership role and probable consequences in its absence within a group. The next section of this essay will outline the learning outcomes of this assignment and ways in which it could be implemented in real life scenario. Final section of this essay consists of two main parts such as identifying effects that a conflict can have on an organization and most suitable leader ship approach for handling such conflicts. Conclusion of the essay will include summary remarks of the entire personal experience. While discussing on various aspects of group formation I have used many sources such as consulting my colleagues, going through notes in my diary and even thinking on my personal reflections. I have not highlighted specifically my sources of data and have followed a narrative approach so as to ensure that readers can relate closely with reality. The model portrayed by Tuckman in context of group development briefly outlines four important stages. I shall describe my personal experience which has a strong correlation with the four stages of group development. The model has been elaborated further in figure1. As per figure1, forming stage can be described as one during which bond is established amongst team members. Team members tend to be highly dependent on

Social Service Essay Example for Free

Social Service Essay Man is primarily a member of a social community. He should not only be concerned about himself but also for the welfare and development of society as a whole. It is truly said that â€Å"Jana-Seva† is â€Å"Janardhana-Seva†. The feeling of self-satisfaction that comes when one sees the unshed tears of joy in the eyes of one whose hunger has been appeased, whose thirst has been allayed and whose needs are fulfilled is indeed heavenly. The service rendered by an individual or an institution to improve the social conditions of society is called ‘social service’. This service is rendered on humanitarian considerations and without any motive of profit. Only those people to whom the interests of society are more important than their personal interests come forward to render social service. Social service is based on the ideal of brotherhood of man. It is a natural impulse to help men in distress. It is a noble impulse. It cannot be rendered without an element of self-sacrifice. One has to spend time and energy for it. Nowadays man is concerned only about his own welfare. Obligations, noble thoughts, duties towards society have been pushed to the background as the centre-stage is occupied by a rat-race for materialistic trifles. In a country like India, social service occupies an important place. It is specifically stated in Article 38 of our Constitution that â€Å"the State shall strive to promote the welfare of the people by securing and protecting as effectively as it may, a social order in which justice-social, economic and political-shall include all the institutions of the national life†. In five decades of planning, the social welfare services were aimed at the welfare and the development of children, women and the physically and socially handicapped of the society. Social service is not confined to isolated deeds and words of charity towards the disabled, helpless or the poverty stricken. Doctors can serve by attending to the ailing without being influenced by thoughts of pecuniary gains. Engineers and contractors can serve humanity by doing their jobs efficiently and diligently, without being clouded by greed. Businessmen can do social service if they pursue their work honestly as a vocation. Public servants will be of great service to humanity if the evils of corruption and aimless drift are rooted out and replaced with the seeds of the true spirit of service nurtured by good ethics and strong human values. Politicians can serve by substituting integrity and patriotism for acts of self- preservation. So, for doing social service the only thing which is important is the strong will to do something for the betterment of the society. The social services cover for children includes integrated development of children, care and protection to abandoned, neglected, unwanted, destitute children, setting up creches for working and ailing mothers’ children, nutrition programmes etc. A National Children’s Fund was constituted by the Government during the International Year of the Child in 1979. India has also been associated with United Nations International Children’s Emergency Fund (UNICEF) since 1949. Programmes are being implemented for the early detection and treatment, education, training and rehabilitation of disabled persons, namely, the blind, the deaf, the orthopedically handicapped, the mentally retarded, spastics and the leprosy cured persons. Social welfare measures at the Government level touch only a fringe of the problem. It is not possible for the Government to reach out to every person who needs help. Therefore, voluntary organisations can and should supplement the Government’s efforts in a big way in this noble task. In view of the illiteracy, ignorance, superstitions and social evils prevalent in our country, the need for social service has assumed a certain urgency. Of course, social service cannot be a whole time activity. It is indeed enough if people with missionary zeal devote 2 or 3 hours a day for social service. Students can take to social service during their summer vacations. Similarly, retired persons can be of great help. Housewives are normally free from their day’s work by 12 P. M. They too can volunteer for social service. There are a number of areas in which social service is called for on a mass scale. First of all, groups of educated people can go out to villages and educate the illiterate. In India about 35% of the people are illiterate. Even our modest efforts can contribute to the removal of illiteracy from our country. Our villages lack sanitation. Social workers can meet the villagers and educate them about the need for sanitation and cleanliness. Nearly 72. 2 per cent of India’s population lives in villages. If our villages look neat and clean, our country will acquire a new look. The death rate is much higher in villages because of the lack of medical facilities. Villagers need to be enlightened and encouraged to protect their children from deadly diseases by having them inoculated. Inoculations give unmunity from diseases like typhoid, whooping cough, diphtheria, leprosy, T. B. , polio etc. When Government officials approach villagers, the villagers distrust their claims. Social workers can create a better psychological effect on villagers and explain to them the advantages of inoculations. India’s population is growing at an alarming rate. It has already crossed the 1,027 million mark and India has become the second- most populous country in the world. Social workers can do great service by putting across to villagers the message of family planning. In cities and towns, slums are coming up due to large scale migration of people from villages to cities. These slums lack sanitation. There are no civic amenities at all. Life in slums is miserable. People living in the slums indulge in distillation of illicit liquor, sale of narcotic drugs and other criminal or antisocial activities. There is a dire need to launch cleanliness drives in these slums. Special programmes should also be undertaken in these areas so that people who have gone astray can be brought back to the right track. In our country, Mother Teresa rendered great social service by serving thousands of poor, needy and destitute people. She set an example of what social service can do for the suffering humanity. Voluntary organisations like the Bharat Sewak Samaj, Sadhu Sewak Samaj, Servants of the People Society, Ramakrishna Mission, Arya Samaj and many other social welfare and voluntary organisations are doing a lot of good work for people in different spheres of life. Let each man uphold the ideal of â€Å"Help ever, hurt never† as his motto and contribute his bit to make the world order politically powerful, socially stable, economically efficient and spiritually strong.

A View from the Bridge Essay Example for Free

A View from the Bridge Essay Eddie Carbone, the protagonist of the play, is in many ways a tragic hero and like all tragic heroes has a fatal flaw. Eddie’s harmatia is his incestuous feelings for Catherine. Arthur Miller has used the character of Eddie as an everyman perhaps to show that any person can make mistakes with ones feelings. Through the character of Eddie we witness the downfall of a decent man who loses control of his actions.  In the early stages of the play, we see Eddie over protective of Catherine but possibly in a paternal way when he says ‘I don’t like the looks they’re giving youheads are turning like windmills’ although it is quite normal for a father to protect his daughter Eddie’s problem is really with how the men are looking at Catherine rather than her well beings. The reader is also made aware that Eddie has made a lot of sacrifices for Catherine ‘I took out my own mouth to give it to her’ clearly when it comes to his family Eddie puts other people before himself this is also evident as he allows Marco and Rodolfo, people he has never met before, to stay illegally at his home. Later in the play there are clues about his true feelings for example when Catherine lights Eddie’s cigar she does it eagerly saying ‘here! I’ll light it for you’ the cigar is a phallic image and hints Eddie’s subconscious desire for Catherine as it gives him unusual pleasure. Eddie is unaware of his attraction to Catherine so his feelings are manifested in hatred towards Marco and Rodolfo. Eddie’s dislike for Rodolfo is displayed almost immediately after they arrive as ‘he is coming more and more addressed to Marco only’ this suggests that Eddie has no intentions of getting to know Rodolfo as he feels threatened by him. Miller builds up the aggressive nature of Eddie’s behaviour and also how quickly he establishes how volatile he can be. In the middle of Rodolfo’s song the playwright shows us how unsettled Eddie is when the stage directions indicate that ‘Eddie rises and moves upstage’. When he interrupts Rodolfo he is very sharp. At no point does he use his name but instead calls him ‘kid’. Superficially it seems he is preventing him from singing for his own safety but already the reader is aware that there is something more bubbling under the surface, especially when Miller tells us that Eddie’s face is ‘puffed with trouble’. The shocking actions of Eddie when he kisses both Catherine and Rodolfo shows further evidence of their love for one another as Catherine screams ‘Eddie! Let go, ya hear me! I’ll kill you! Leggo of him’ here we can see that the love between Catherine and Rodolfo is much stronger than that of Eddie and Beatrice, and how it is taking over from Catherine’s affection for Eddie. At the beginning of ‘A View from the Bridge’ Eddie and Beatrice are presented as having a loving and close relationship. It is when in Act 4 Eddie is waiting for outside his apartment for Catherine and Rodolfo to arrive home that Beatrice is blunt with him and says ‘when am I gonna be a wife again, Eddie’ it shows us she doesnt feel like his wife because he is distracted by Catherine, it also suggests they dont sleep together as husband and wife. Beatrice is a good woman and a good wife. She tries to warn Eddie against his feelings for Catherine but it shows us that he cant do anything about them so therefore is basically doomed. At the end, there is reconciliation between Eddie and B when they come together and share their love with Eddies dying words ‘Then why – Oh, B!’ this is Eddies eventual realisation of his love for B. Eddie’s betrayal not only comes a shock to the audience but is incredibly ironic as in his previous dialogue Eddie retold the story of Vinny Bolzano and said to Catherine ‘ you think I’m blowing steam here’ this shows that Eddie thinks its unimaginable for someone to betray their own family. He gives his opinion and says ‘Him? You’ll never see him no more a guy do a thing like that? How’s he gonna show his face? Here Eddie is disgusted even by the consideration of telling on a fellow Italian. It also shows that he feels strongly about the ‘Italian law’ which makes it more surprising when he goes against it as it suggests that his incestuous feelings for Catherine turned him into a complete different person. Miller presents Eddie as a respectable image in the community, a husband and a guardian. Eddie feeling as a jealous lover leads him into conflict with his community. He placed his desires above family responsibilities. His respect and honour meant everything for him , but he was blinded by his love for Catherine, so everything else was forgotten. Eddie dies for, not that of the community values but for his own pride.

The Effectiveness Of Subliminal Mind Messaging

The Effectiveness Of Subliminal Mind Messaging Subliminal stimuli, contrary to supraliminal stimuli or above threshold, are any sensory stimuli below an individuals absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes, similarly masked by other stimuli, or recorded backwards in a process called backmasking. Introduced in 1897, the concept became controversial as subliminal messages in 1957 when marketing practitioners claimed its potential use in persuasion. Subsequent scientific research, however, has been unable to replicate most of these marketing claims beyond a mere placebo effect. Used in advertising to create familiarity with new products, subliminal messages make familiarity into a preference for the new products. Johan Karremans suggests that subliminal messages have an effect when the messages are goal-relevant. Karremans did a study assessing whether subliminal priming of a brand name of a drink would affect a persons choice of drink, and whether this effect is caused by the individuals feelings of being thirsty. His study sought to ascertain whether or not subliminally priming or preparing the participant with text or an image without being aware of it would make the partaker more familiar with the product. Half of his participants were subliminally primed with Lipton Ice (Lipton Ice was repeatedly flashed on a computer screen for 24 milliseconds), while the other half was primed with a control that did not consist of a brand. In his study he found that subliminally priming a brand name of a drink (Lipton Ice) made those who were thirsty want the Lipton Ice. Those who were not thirsty, however, were not influenced by the subliminal message since their goal was not to quench their thirst. Subconscious stimuli by single words are well known to be modestly effective in changing human behaviour or emotions. This is evident by a pictorial advertisement that portrays four different types of rum. The phrase U Buy was embedded somewhere, backwards in the picture. A study was done to test the effectiveness of the alcohol ad. Before the study, participants were able to try to identify any hidden message in the ad, none found any. In the end, the study showed 80% of the subjects unconsciously perceived the backward message, meaning they showed a preference for that particular rum. Though many things can be perceived from subliminal messages, only a few words or a single image of unconscious signals can be internalized. As only a word or image can be effectively perceived, the simpler features of that image or word will cause a change in behaviour (i.e., beef is related to hunger). This was demonstrated by Byrne in 1959. The word beef was flashed for several, five millisecond intervals during a sixteen-minute movie to experimental subjects, while nothing was flashed to control subjects. Neither the experimental nor control subjects reported for a higher preference for beef sandwiches when given a list of five different foods, but the experimental subjects did rate themselves as hungrier than the control subjects when given a survey. If the subjects were flashed a whole sentence, the words would not be perceived and no effect would be expected. In 1983, five studies with 52 undergraduate and graduate students, found that although subliminally flashing and masking the words affects the availability of conscious processing, it however has little effect on visual processing itself. This suggests that perceptual processing is an unconscious activity that proceeds to all levels of available and redescription analysis. For example if flashed the word butter the individual would be quicker to identify the word bread than an unrelated word such as bottle. In 1991, Baldwin and others in two studies questioned whether priming individuals with images flashed for an instant may affect experiences of self. In the first study, images were flashed of the scowling face of their faculty adviser or an approving face of another before graduate students evaluated their own research ideas. In the second study, participants who were Catholic were asked to evaluate themselves after being flashed a disapproving face of the Pope or another unfamiliar face. In both studies the self-ratings were lower after the presentation of a disapproving face with personal significance, however in the second study there was no effect if the disapproving face were unfamiliar. In 1992, Krosnick and others, in two studies with 162 undergraduates, demonstrated that attitudes can develop without being aware of its antecedents. Individuals viewed nine slides of people performing familiar daily activities after being exposed to either an emotionally positive scene, such as a romantic couple or kittens, or an emotionally negative scene, such as a werewolf or a dead body between each slide. After exposure from which the individuals consciously perceived as a flash of light, the participants gave more positive personality traits to those people whose slides were associated with a emotionally positive scene and vice-versa. Despite the statistical difference, the subliminal messages had less of an impact on judgment than the slides inherent level of physical attractiveness. In order to determine whether these images affect an individuals evaluation of novel stimuli, a study was conducted in 1993 which produced in similar results. In 1998, Bar and Biederman questioned whether an image flashed briefly would prime an individuals response. An image was flashed for 47 milliseconds and then a mask would interrupt the processing. Following the first presentation only one in seven individuals could identify the image, while after the second presentation, fifteen to twenty minutes later, one in three could identify the image. Backmasking is a recording technique in which a sound or message is recorded backward onto a track that is meant to be played forward. During the 1970s, media reports raised a series of concerns of its impact on listeners, stating that satanic messages were calling its listeners to commit suicide, murder, abuse drugs, or engage in sex-which were all rising at the time. In a series of scientific studies, individuals listening to messages played backwards with no accompanying music could discern: the gender of the speaker; whether the message was in English, French, or German; whether the sentence was declarative or a question; and occasionally a word or meaning of a sentence. However when comparing sentence pairs, individuals were more likely to be incorrect than if their response were by pure chance: if the message were spoken by different speakers; whether two sentences were semantically related; and label beyond pure chance whether a message was positive or negative in nature-suggesting that individual expectations influenced their response. Across a variety of tasks, the studies were unable to find evidence that such messages affected an individuals behaviour, and reasoned that if the individual could not discern the meaning of the message, then the presence of these messages would be more likely due to the listeners expectations than the existe nce of these messages in them. Effectiveness The effectiveness of subliminal messaging has been demonstrated to prime individual responses and stimulate mild emotional activity. Applications, however, often base themselves on the persuasiveness of the message. The near-consensus among research psychologists is that subliminal messages do not produce a powerful, enduring effect on behaviour; and that laboratory research reveals little effect beyond a subtle, fleeting effect on thinking. For example, priming thirsty people with a subliminal word may, for a brief period of time, make a thirst-quenching beverage advertisement more persuasive. Research upon those claims of lasting effects-such as weight loss, smoking cessation, how music in popular culture may corrupt their listeners, how it may facilitate unconscious wishes in psychotherapy, and how market practitioners may exploit their customers-conclude that there is no effect beyond a placebo. In a 1994 study comparing television commercials with the message either supraliminal or subliminal, individuals produced higher ratings with those that were supraliminal. Unexpectedly, individuals somehow were less likely to remember the subliminal message than if there were no message. Origins The director of Yale Psychology laboratory PhD E. W. Scripture published The New Psychology in 1897 (The Walter Scott Ltd, London), which described the basic principles of subliminal messages. In 1900, Knight Dunlap, an American professor of psychology, flashed an imperceptible shadow to subjects while showing them a Mà ¼ller-Lyer illusion containing two lines with pointed arrows at both ends which create an illusion of different lengths. Dunlap claimed that the shadow influenced his subjects subliminally in their judgment of the lengths of the lines. Although these results were not verified in a scientific study, American psychologist Harry Levi Hollingworth reported in an advertising textbook that such subliminal messages could be used by advertisers. During World War II, the tachistoscope, an instrument which projects pictures for an extremely brief period, was used to train soldiers to recognize enemy airplanes. Today the tachistoscope is used to increase reading speed or to test sight. 1950-1970 In 1957, market researcher James Vicary claimed that quickly flashing messages on a movie screen, in Fort Lee, New Jersey, had influenced people to purchase more food and drinks. Vicary coined the term subliminal advertising and formed the Subliminal Projection Company based on a six-week test. Vicary claimed that during the presentation of the movie Picnic he used a tachistoscope to project the words Drink Coca-Cola and Hungry? Eat popcorn for 1/3000 of a second at five-second intervals. Vicary asserted that during the test, sales of popcorn and Coke in that New Jersey theater increased 57.8% and 18.1% respectively. However, in 1962 Vicary admitted to lying about the experiment and falsifying the results, the story itself being a marketing ploy. An identical experiment conducted by Dr. Henry Link showed no increase in cola or popcorn sales. A trip to Fort Lee, where the first experiment was alleged to have taken place, would have shown straight away that the small cinema there couldnt possibly have had 45,699 visitors through its doors in the space of 6 weeks. This has led people to believe that Vicary actually did not conduct his experiment at all. However, before Vicarys confession, his claims were promoted in Vance Packards book The Hidden Persuaders, and led to a public out-cry, and too many conspiracy theories of governments and cults using the technique to their advantage. The practice of subliminal advertising was subsequently banned in the United Kingdom and Australia and by American networks and the National Association of Broadcasters in 1958. But in 1958, Vicary conducted a television test in which he flashed the message telephone now hundreds of times during a Canadian Broadcasting Corporation program, and found no noticeable increase in telephone calls. 1970-2000 In 1973, commercials in the United States and Canada for the game HÃ…Â «sker DÃ…Â «? flashed the message Get it. During the same year, Wilson Bryan Keys book Subliminal Seduction claimed that subliminal techniques were widely used in advertising. Public concern was sufficient to cause the FCC to hold hearings in 1974. The hearings resulted in an FCC policy statement stating that subliminal advertising was contrary to the public interest and intended to be deceptive. Subliminal advertising was also banned in Canada following the broadcasting of HÃ…Â «sker DÃ…Â «? ads there. The December 16, 1973 episode of Columbo titled Double Exposure, is based on subliminal messaging: it is used by the murderer, Dr. Bart Keppler, a motivational research specialist, played by Robert Culp, to lure his victim out of his seat during the viewing of a promotional film and by Lt. Columbo to bring Keppler back to the crime scene and incriminate him. Lt. Columbo is shown how subliminal cuts work in a scene mirroring James Vicarys experiment. In 1978, Wichita, Kansas TV station KAKE-TV received special permission from the police to place a subliminal message in a report on the BTK Killer (Bind, Torture, Kill) in an effort to get him to turn himself in. The subliminal message included the text Now call the chief, as well as a pair of glasses. The glasses were included because when BTK murdered Nancy Fox, there was a pair of glasses lying upside down on her dresser; police felt that seeing the glasses might stir up remorse in the killer. The attempt was unsuccessful, and police reported no increased volume of calls afterward. A study conducted by the United Nations concluded that the cultural implications of subliminal indoctrination are a major threat to human rights throughout the world. Campaigners have suggested subliminal messages appear in music. In 1985, two young men, James Vance and Raymond Belknap, attempted suicide. At the time of the shootings, Belknap died instantly. Vance was severely injured and survived. Their families were convinced it was because of a British rock band, Judas Priest. The families claimed subliminal messages told listeners to do it in the song Better by You, Better than Me. The case was taken to court and the families sought more than US$6 million in damages. The judge, Jerry Carr Whitehead said that freedom of speech protections would not apply to subliminal messages. He said he was not convinced the hidden messages actually existed on the album, but left the argument to attorneys. The suit was eventually dismissed. In turn, he ruled it probably would not have been perceived without the power of suggestion or the young men would not have done it unless they really intended to. In 1985, Dr. Joe Stuessy testified to the United States Senate at the Parents Music Resource Center hearings that: The message of a piece of heavy metal music may also be covert or subliminal. Sometimes subaudible tracks are mixed in underneath other, louder tracks. These are heard by the subconscious but not the conscious mind. Sometimes the messages are audible but are backwards, called backmasking. There is disagreement among experts regarding the effectiveness of subliminals. We need more research on that Stuessys written testimony stated that: Some messages are presented to the listener backwards. While listening to a normal forward message (usually nonsensical), one is simultaneously being treated to a back-wards message. Some experts believe that while the conscious mind is trying to absorb the forward lyric, the subconscious is working overtime to decipher the backwards message. A few months after Judas Priests acquittal, Michael Waller, the son of a Georgia minister, shot himself in the head while supposedly listening to Ozzy Osbournes song Suicide Solution (despite the fact that the song Suicide Solution was not on the record [Ozzy Osbournes Speak Of The Devil] found playing in his room when his suicide was discovered). His parents claimed that subliminal messages may have influenced his actions. The judge in that trial granted the summary judgment because the plaintiffs could not show that there was any subliminal material on the record. He noted, however, that if the plaintiffs had shown that subliminal content was present, the messages would not have received protection under the First Amendment because subliminal messages are, in principle, false, misleading or extremely limited in their social value (Waller v. Osbourne 1991). Justice Whiteheads ruling in the Judas Priest trial was cited to support his position. 2000-Present During the 2000 U.S. presidential campaign, a television ad campaigning for Republican candidate George W. Bush showed words (and parts thereof) scaling from the foreground to the background on a television screen. When the word BUREAUCRATS flashed on the screen, one frame showed only the last part, RATS. The FCC looked into the matter, but no penalties were ever assessed in the case. A McDonalds logo appeared for one frame during the Food Networks Iron Chef America series on 2007-01-27, leading to claims that this was an instance of subliminal advertising. The Food Network replied that it was simply a glitch. On November 7, 2007, Network Ten Australias broadcast of the ARIA Awards was called out for using subliminal advertising in an exposà © by the Media Watch program on the ABC (Australian Broadcasting Corporation). In February 2007, it was discovered that 87 Konami slot machines in Ontario (OLG) casinos displayed a brief winning hand image before the game would begin. Government officials worried that the image subliminally persuaded gamblers to continue gambling; the company claimed that the image was a coding error. The machines were removed pending a fix by Konami. In 2007, to mark the 50th anniversary of James Vicarys original experiment, it was recreated at the International Brand Marketing Conference MARKA 2007. As part of the Hypnosis, subconscious triggers and branding presentation 1,400 delegates watched part of the opening credits of the film Picnic that was used in the original experiment. They were exposed to 30 subliminal cuts over a 90 second period. When asked to choose one of two fictional brands, Delta and Theta, 81% of the delegates picked the brand suggested by the subliminal cuts, Delta. Although, Delta is also a real brand. In 2010, Ferraris Formula One cars sported a barcode design that was criticized for subliminally evoking the logo of sponsor company Marlboro, flouting a ban on tobacco advertising. The design was removed in response. Backmasking Backmasking (also known as backward masking) is a recording technique in which a sound or message is recorded backward onto a track that is meant to be played forward. Backmasking is a deliberate process, whereas a message found through phonetic reversal may be unintentional. Backmasking was popularized by The Beatles, who used backward vocals and instrumentation in recording their 1966 album Revolver. Artists have since used backmasking for artistic, comedic, and satiric effect, on both analog and digital recordings. The technique has also been used to censor words or phrases for clean releases of songs. Backmasking has been a controversial topic in the United States since the 1980s, when allegations from Christian groups of its use for satanic purposes were made against prominent rock musicians, leading to record-burning protests and proposed anti-backmasking legislation by state and federal governments. Whether backmasking can be used subliminally to affect listeners is in debate by both sides Subliminal Advertising Subliminal advertising, as some call it, is primarily a set of techniques that focus and defocus the viewers attention and awareness. Doing this has an impact on what the audience will be able to consciously recall about the ad and what it will remember, but not be able to consciously recall. In magazines, for example, the advertisers main problem is that the typical reader gives a full-page ad only a glance in passing. Less than 3 seconds, typically, the time it takes to slowly turn a page and glance at it as it goes by on the way to the next page. So, in a magazine or newspaper, how can the potential buyers attention be captured and focused, in the absence of what TV depends on: motion, music and natural sound, and a human voice? To do this more efficiently, different levels of attention can be managed within microseconds of each other so that the most conscious level of perception will partially mask, but will not overwhelm low-level awareness at one or more other levels. Subliminal Marketing The use of subliminal marketing is a popular method of enhancing ones life. These messages are hidden in the many form in any music, video or text message. They reach directly the subconscious level of our mind and generally have a positive effect on our attitude, behaviour and thoughts. These subliminal marketing message are many times present in TV ads, movies and in music. They are so well implanted that they are not perceived by conscious mind, but are only received and deciphered by subconscious mind. Subliminal messages have now become a means of using in personal development. With the means of using positive statements to the subconscious mind, people have used it for losing weight, quitting bad habit or improving the overall personality. It gives a positive outlook to the person using it. You can use these subliminal messages to make your wishes and desire obvious. Many times you think of a goal as impossible, but after going through sessions of subliminal messages these goals seem to be quite probable top achieve. It is a powerful tool of your mind that allows you to do things which you consciously never attempted. It removes the mental block from your mind. It makes your brain change the way your subconscious mind wants to do it. It takes time to feel the change come through with the help of this medium, but if done properly you will notice the changes coming in your life. http://www.articlesbase.com/self-improvement-articles/subliminal-marketing-2153211.html#ixzz0vA9MCgFI Studies have shown that every day, each of us is subject to about 10,000 marketing messages, brands, logos and product offers. 10,000? Yes, thats a huge number but when you think about it, its probably close to reality. Lets see for a minute. You wake up and turn off your SONY alarm clock, go to the bathroom and brush your teeth with your BRAUN electric toothbrush and use some COLGATE toothpaste. While youre brushing, you look unconsciously look around you and see your HUGO BOSS cologne, your NIVEA lotion. You turn on your LG TV or your PIONEER radio and hear a commercial for Mossy NISSAN, another commercial for PAPA JOHNS, and another commercial for BANK OF AMERICA. You get a SMS on your APPLE iPhone; its actually a special offer from MCDONALDS because you agreed to receive SMS alerts from them. You make some STARBUCKS coffee in your BODUM French press. Its time to go to work. You grab your keys and walk through the parking lot. You walk by a FORD, a TOYOTA, a BUICK, a KIA, an AUDI (thats mine ;-). You get in, turn on the radio and hear 5 commercials for BUDWEISER, GEICO, BEST BUY, TARGET, and T-MOBILE. You drive off the parking lot and thats when the marketing hammering really starts. You drive by hundreds of different cars (different brands), some of them with stickers for various brand names, you pass hundreds of billboards. OK, lets stop here. I think you get it. How much do you think you saw of all this? None? Guess again. Reality is you saw most of it, even if youre not aware of it. Scary, huh!? But thats what marketing is all about. Its not because you didnt read the billboard that your brain didnt register the information. When you drive by this billboard, your eyes just lay on it without reading it, but your brain is smarter than you and takes a picture of the billboard, processes it in the background and register all the information without letting you know. Then you go to the store and without thinking about it, you grab some Gatorade. Why Gatorade? Maybe because its your favourite drink? Or maybe because you heard 21 commercials about it within the last week, saw 15 football teams with the Gatorade logos on their bottles, or maybe you just really like ità ¢Ã¢â€š ¬Ã‚ ¦ No! You dont just really like it. Youve been somewhat brainwashed by marketing genius to think you really like it. These are some of the basics of marketing. I remember my first class of marketing in Business School. The teacher asked: what is the goal of marketing? Most answers were: advertising a product, or selling products. The right answer is that the goal of marketing is to create a need! Do you really an iPhone? I mean, your old BlackBerry Pearl pretty much does it all. Well, marketing creates this need for the iPhone. And theyre so good at it they even make you wait for hours in line to get ità ¢Ã¢â€š ¬Ã‚ ¦ Subliminal Messages in Marketing Fact or Fake The Latin word sublimis (meaning uplifted) is the root of the word sublime. It is not at all related to sub-limen (meaning below the threshold). Subliminal messages are very much prevalent in the world of advertising. These are messages which are presented below the threshold of human understanding. The chances of they being understood by humans is lesser than 25%. The technique is to give inputs below the threshold of conscious perception. To illustrate, consider an advertisement that flashes in front of you on TV or cinema, but is so short and fast that your conscious mind does not acknowledge it. Nevertheless, the message does get registered below your level of conscious and thus becomes an input for you to act on. This is easy to practice in cinema halls. Let me explain. It is possible to insert a single frame in twenty four. Suppose the message You are Hungry is flashed a hundred times in short periods of rime. This could stimulate your hunger and make you buy something to eat. Critics say that any kind of message can be induced in this manner, which may lead to violent and criminal tendencies in people to rise. But there is no proof to prove if this principle is true. Yes, subliminal messages are not a fiction, they are real and existent. But the issue is: How often do we encounter them? A study involving advertising executives has found that, agencies practicing subliminal messages are very few in number. Advertisements, by themselves, are very strong means to influence our brains. Hence, ad-designers will not waste efforts into inserting subliminal messages in their work. Also, if any agency practiced subliminal messages, it will sooner or later be discovered by the media. This will definitely cause a huge dent on the image of the agency. Hence subliminal messaging, although it may exist, is not commercially feasible to be practiced. Subconscious Awareness: Each of us has a certain set of principles, ethics, habits, personality which we have cultivated over a period of time. Ever wondered we develop all the above traits? Each second we are bombarded with information in all forms. Our senses observe many of them, and some get registered in our conscious mind. But the rest doesnt get wasted. It is the subconscious mind that stores it and these influence us and play a very significant role in shaping up our habits, personality and skills. So what you are today is a result of what your subconscious mind has stored. We observe a lot of things in our life, but not all information is useful to us, some of it is bad. The ratio of positive to negative feelings is very high as high as 1: 20. Though we are not conscious of these, our subconscious mind registers all the information since it takes everything to be true. Many of these thoughts also make us underestimate ourselves and limit ourselves to trying only thing we are comfortable with. This shapes us what we are today and what capabilities we believe in. We will always be subjected to good and bad experiences and we can control the amount of influence they have on us. When we limit ourselves to our comfort zone, it is indicative of the fact that we are having a high influence of our thoughts which bar us from realizing our full potential. This hampers our creative skills and out of box thinking to a very huge extent. It is very much necessary to overcome these negative influences in our personality if we ever want to taste success. Human being is different from every other living thing on the earth because we are endowed with a unique feature that of thinking. But this has the potential to be our best buddy and even the worst of all enemies. What you think largely shapes up your life. We are never bound to adhere to some predetermined set of values, ethics and culture. We are free to try out all new things and then think over to select some and reject some. The most value adding investment is on oneself. This investment should be such that we become more proactive, creative, inspired, perfectionist and confident to list few of the many possible positive traits. The subconscious mind is not a new concept at all. Its been a subject of huge research for more than a century now. A number of studies and researches have been conducted to understand fully the human behaviour. Hypnosis was a technique which became popular and known in the 1800s. It is from this time that we became our mind that in addition to the conscious intake of input we are also capable of responding to audio, visual stimuli which is below the threshold of conscious brain or in other words we can respond to subliminal stimuli too. Subliminal the literal meaning is below (sub) the threshold (limen) i.e. below the limit of our conscious mind. It is a very self explanatory term. Computers and technology have been very helpful to discover new traits about these subliminal phenomena. A thorough understanding of bio computer has also helped light some light in the dark and mysterious arena of the subconscious. It is the advertising world that is believed to be the pioneer in using subliminal concepts for practical purposes. But it came to the fore only in 1958 through James Vicarys experiment. An experiment was conducted for a period of six weeks during which people watch Kim Novak in the movie Picnic, at Fort Lee, New Jersey were subjected to flash messages displayed on the theatre screen. These messages conveyed them to eat popcorn and drink Coca- Cola. The results were astounding. The sales of Coca cola and popcorn had increased by 18 and 55 per cent! But the degree of influence was not uniform. People, who never ate them, could not be influenced. Subliminal advertising is banned in the US. There are specific norms framed so as to discourage anyone from using subliminal messages. While we can be vigilant towards things that are visible and audible, we cannot be certainly sure about monitoring things like music, colour and the fragrance. To illustrate for colour, Chinese restaurants use a lot of red while designing the ambience. Red is known to stimulate hunger, hence useful for any restaurant. A department store uses a variety of fragrance, which also is a powerful means to communicate subliminal messages. The most powerful way to influence your subconscious for self-help and self hypnosis purposes is, definitely, visual subliminal messaging. There are a lot of programs based on subliminal messages in the Web, the most powerful for today is Subliminal Flash, that displays subliminal messages on your computer screen (duration of every separate message is not more 10 milliseconds, but your subconscious mind is able to notice and accept new objectives that are being sent to it every second). Subliminal Advertising Works Subliminal advertising involves the use of messages sent to the subconscious in order to convince people about a particular product or service from the inner depths of their minds. The subconscious mind of a person is responsible for controlling every action and thought instigated by certain conditions. These thoughts and actions include memory extraction and storage as well as breathing and body temperature maintenance among others. The subconscious mind even controls most of the cor

Civil Order For Sports Organizations :: essays research papers

Pro Case Public Forum Everyone knows that there is violence in sports. The question is what is being down about it? An even more important question is who should be responsible for maintain civil order? Today’s public forum topic addresses this problem. Resolve: PROFESSIONAL SPORTS ORGANIZATIONS ARE RESPONSIBLE FOR MAINTAINING CIVIL ORDER. Due to the numerous sports organizations that might be called professional for various reasons, we are defining â€Å"professional sports organizations† as the team for the corporations for athletes who are paid to participate in sports organizations such as: Colorado Avalanche Organizations, Denver Nuggets Organizations, and Colorado Rookies Organizations. We agree with today’s resolution. In the words of Kevin Quinn from his book, â€Å"Violence is craved by the America’s entertainment industry and the same goes for Americas sports industry.† This is a one problem in society. Another problem stated by Don Allen sports directory for ABC News Channel, â€Å"The entire arena erupts with cheering when there are fights, Even if the team is losing, the fans still get excited when they see two players pummeling each other.† He further explained that, â€Å"In hockey, there are players whose specific purpose is to be the reams â€Å"enforcer† or as some call them, â€Å"goons.† Referees will even allow players to fight for a few minuets without the intervening. After the fight, the players simply receive a five-minuet penalty, after which they can return to the ice. Rarely are players ejected and often they go to the penalty box with blood gushing form their face.† Now that we have established the problems, here are possible ways to find solutions. First, the corporate owners of these sports franchises need to exercise more control. As an owners job to keep the employees under his rule in line, in this case the employees are the arenas staff, and the players. The various professional teams owners should not wait for consequence fir violent actions by the athletes to come from their sports commissioner or from law enforcement. These organizations must reward positive good behavior and must penalize inappropriate behavior with zero tolerance. In addition, these organizations should look to their sports commissioner to punish violent athletes with penalties that need to be stricter. Thousands dollar fines, and 3 games suspension are no doing enough. Professional Athletes who are fined, say â€Å"I don’t care if I get fined. I make $3 million. What’s a couple of thousand?† Some athletes don’t even care if they’re suspended for a few games.

The Three Levels of Business Strategy :: Business Management Studies Essays

The Three Levels of Business Strategy Strategies can be formulated on three different levels:  · Corporate level,  · Business unit level, and  · Functional or departmental level Strategy may be about competing and surviving as a firm, products are developed by business units. The role of the corporation is to mange its business units and products so that each is competitive and so that each contributes to corporate purposes. Corporate Level Strategy Corporate level strategy fundamentally is concerned with the selection of businesses in which the company should compete and with the development and coordination of that portfolio of businesses. Corporate level strategy is concerned with:  · Reach – defining the issues that are corporate responsibilities; these might include identifying the overall goals of the corporation, the types of businesses in which the corporation should be involved, and the way in which businesses will be integrated and managed.  · Competitive contact – defining where the corporation competition is to be localized.  · Managing activities and business interrelationships – corporate strategy seeks to develop synergies by sharing and coordinating staff and other resources across business units, investing financial resources across business units and using business units to complement other corporate business activities. Igor Ansoff introduced the concept of synergy to corporate strategy.  · Management Practices – corporations decide how business units are to be governed: through direct corporate intervention (centralization)or through more or less autonomous government (decentralization) that relies on persuasion and rewards Corporations are responsible for creating value through their businesses. They do so by managing their portfolio of businesses, ensuring that the businesses are successful over the long-term, developing business units, and sometimes ensuring that each business is compatible with others in the portfolio. Business Unit Level Strategy A strategic business unit may be a division, product line, or other profit center that can be planned independently from the other business units of the firm. At the business unit level, the strategic issues are less about the coordination of operating units and more about developing and sustaining a competitive advantage for the goods and services that are produced. At the business level, the strategy formulation phase deals with:  · Positioning the business against rivals  · Anticipating changes in demand and technologies and adjusting the strategy to accommodate them.  · Influencing the nature of competition through strategic actions such as vertical integration and through political actions such as lobbying. Michael porter identified three generic strategies (cost leadership, differentiation, and focus) that can be implemented at the business unit level to create a competitive advantage and defend against the

Walking Across Egypt :: Walking Across Egypt Essays

Walking Across Egypt Mattie Rigsbee is the main character in Clyde Edgerton's southern style novel, Walking Across Egypt. Mattie is a seventy-eight year old widow with two middle-aged children. Living alone in a small house, she makes sure that everything is taken care of. Although begins to display some signs of aging, and her family is trying to convince her to slow down her lifestyle, Mattie's character and mind setting prohibits her from becoming the stereotypical elder. She must make a decision in which direction to turn.       "I'm too old to keep a dog," she says to the dogcatcher as he is leaving with a brown fice that showed up on her doorstep. "Besides, I'm slowing down," she says to her son during lunch. The stereotypes of the elderly are influencing Mattie's life. She is telling herself not to do things because of her age whether or not she is physically able to do them, simply because people associate age with inability and dependence upon others. Her family and friends are expecting and encouraging this dependence.Elaine and Robert, Mattie's two unmarried children, along with other family and friends, are encouraging her to be what they expect a seventy-eight year old woman to be. They talk about how she needs to get rest because she is slowing down and can't keep going as steady as she seems to think. When she decided to try and help a young juvenile, Wesley Benfield, become a better person by taking him to church and offering him to stay the night with her, Robert thought that Mattie was sick.         Ã‚   Pearl Turnage, Mattie's older sister, has given in to the stereotypes that are now plaguing Mattie, and insists that she do the same. In fact, she invites Mattie to accompany her to the funeral home where they will each pick out a casket that they are to be buried in. Pearl pushes the subject, as if to force Mattie into realizing that she doesn't have much time left to live. Pearl also begins talking to Mattie about the past and the fun that they once had, as if to tell Mattie that those days are over and that it is time for her to begin a new chapter in her life. The future that Pearl has planned for herself,however, is totally contrary to the lifestyle that Mattie has chosen to pursue.

Outline Ways to Help Children to Develop Communication and Language Skills Essay

Parents play a critical role in a child’s language and communication development. It is thought that children who are read to and spoken with during early childhood, will have a larger vocabulary and better grammar than those who aren’t. There are different ways in using language. Verbal ways are to question, clarify, describe, explain and debate. There are also non-verbal ways to communicate like listening, looking and touching. There are many ways to nurture your childs language and communication development. Being able to communicate and express ones self can build self confidence, self esteem and the knowing of ones self and surroundings Talking to your child, tell your child what is going to happen for example, â€Å"Now we’re going to take a bath. When you get dry, we’ll get dressed.† Reading. Parents can start with simple board books and progress to picture books and longer stories as their child gets older. Story times where they can use their imagination and have an input in the stories are also effective. Follow your child’s lead. Repeat there babbles and laughs back to them, ask questions and interact with them. If the child seems interested in a picture in a book, by talking about it and discussing it, this helps the child to develop an interest. Music. Young children love music and dance. When they listen to lively songs or rhymes they learn about the world around them and the rhythm of language. This can help the child learn to thread words together to form sentences. Repeat their statements back to them with the correct pronunciation or word usage. Give your child lots of praise for their efforts. Try not to pressure or expect to much from your child as this can discourage them in exceeding. Television and computers can influence speech and communication. Some educational programs can be beneficial to kids but tv shows don’t interact or respond to children. Computer games are interactive, but they aren’t changeable to a child’s ideas. Go on days out. A visit to the zoo, the aquarium or a museum will open up a whole new world. They may even want to learn the names of all the creatures and activities they experienced Role play. Role play is great for expanding your child’s imagination and introducing new vocabulary. Games involving different characters will allow you to introduce lots of new related language and stretch your child’s creative play skills. Pretending to be a firemen putting a fire out can introduce many relating words fire, fireman, fire engine, ladder, water, hose, burning, building, driving, climbing, up, down, smoke, hat, boots, jackets, save, squirt, bucket, fire out, hero, etc. Role play with others encourages the sharing of ideas and opinions.

My Problem with Her Anger

English W131 Mrs. Dunn 18 October 2012A Critique of Eric Bartels My Problem with Her kindleWhen most population besot married, they go into the marriage with the expectations and hopes that everything on the wholeow for go as planned, that they will always get along, and that the responsibilities will be evenly divided amidst both spouses. And for two working spouses who thrust baberen, they sh atomic number 18 the expectation that no superstar parent will be ofttimes(prenominal) of a care fulfillr than the other.Eric Bartels, a feature source for the Portland Tribune in Portland, Oregon, feels as if he has own(prenominal) aim as to what it is like to be on the receiving end of his married womans irrationalor at least(prenominal) in his eyes kindle. Bartels informs his readers of the anger his wife projects on him, which he believes should be saved for people who are portray as angry people and who do non tend to care ab discover(p) the people they are taking t heir anger out on.While Bartels does a intumesce trade at being agreement of where his wife is approaching from with all of her anger, he personally does non take either of the blame for the problems in the marriage. Eric Bartels explains how he feels himself to in the long run be the more(prenominal) dominant parent and his wife has much strengthened-up anger that she constantly takes out on him. After working m each hours, along with helping to take care of the kids, he gets yelled at by his in a sad way(p) out wife just about the things that he did wrong and the things that he could have through right.Bartels provides probable cause as to wherefore his wife is so angry, such as motherliness and sea captain success, while in addition admitting that he did fetch mistakes sooner the marriage. Bartels ultimately feels that he does not deserve whatsoever of her anger because he has not do anything wrong making her the only unrivalled with faults and who is being t he harsher one in the marriage. In this article, Eric Bartels does a poor job at showing her side of the story and admitting to welt out on her every outright and then.He only provides the reader with instances where she was the big no-count wolf, per say. After bathing his kids and while position the kids to bang, his wife walks into the bathroom and scornfully asks no one in particular wherefore is there still water in the bathtub? (438). Another time his wife stomped into the kitchen as I was cleaning up after a dinner that I may well have cooked and served and denote in angry tones that she needed more help getting the kids ready for bed than I had been providing (438).So while his wife is portrayed as this woman who snaps at her save at any moment she can, he is portrayed as this perfect, innocent teeny angel who just cant catch a break. Bartels does not recognition instances where she has been on the receiving end. He only points out a few slip ups he had before the marriage, such as I would occasionally lose my cool, kicking a cooler door closed or angrily sending an empty bottle smashing into a bin with an ear-splitting volley).So although he admits that he had a bad past and lost his cool before the marriage, he doesnt take any fall for the marriage issues and wrongly blames his wife for it all. While Bartels does a poor job at owning up to any of the strain in the marriage, he does understand where his wife is coming from with her anger. He understands the hardships of marriage by saying I think its fairly well established by now that marriage is a challenge, a creaky, old institution that may not have fully adapted itself to redbrick life, one that now fails in this field more often than not.Put children in the belief and you have an exponentially higher tier of difficulty (439). He also understands the troubles caused from motherhood by saying Motherhood asks the sophisticated woman, who has grown up seeing professional success a s hers for the taking, to add the red of a linear career cartroad to an already considerable burden child rearing, body issues, a shifting self-image and a husband who fell off his ashen horse long, long ago. I say this would make anyone angry (439).So although he does not approve of her anger and is not successful by it, he understands why she mogul have so much built up anger that she feels the need to take out on her husband. So in essence, he is arguing fairly. When Eric Bartels decided to get married, he was not aware of all of the problems that would arise and the wrath that he would experience from his wife. Bartels informs his readers of the anger his wife projects on him, which he believes should be saved for people who are portrayed as angry eople and who do not tend to care about the people they are taking their anger out on. While Bartels does a well job at being understanding of where his wife is coming from with all of her anger, he personally does not take any o f the blame for the problems in the marriage. Even though his wife is very bitter for certain(prenominal) reasons, Bartels still loves his wife and is willing to make things work in the end.

Cellphone Addiction

Like every dependence, once triggered, it can be hard to stop.There are effective solutions for treating the addiction, once you identify the symptoms. Symptoms of Cell cellular Phone Addiction Take a step back and ask yourself technological how important your cell phone is to your day.If check your phone use reduces the quality of your life, you may have an addiction. Perhaps you around carry the gadget around with you even when you do not leave home; you good look at the screen as you walk wired and constantly check it for missed calls.Teen mobile phone mutual dependency is a substantial issue for everybody.Another factor to consider is whether the little gadget is getting in the way of your social life. Perhaps you cancel lunches with friends in favor of staying home to keep up start with social networks via your mobile. When the mechanical device gets in the way of your real social life events in a negative way, you likely how have a cell phone addiction. Causes There how are many causes of the addiction.

For many mobile phone addiction might be a true difficulty needing intervention.Your many friends and family members are joining neural networks too. You often â€Å"talk† to one another on the networks as your schedules keep you too busy to meet face to face.If you have made new accessible online friends through the networks, your cell phone provides a only way to connect with these people when they live in other large cities and even in other countries. You free trade media links, such as articles and photos.Addiction is among the clinical most difficult situations for couples, and instances of cum mobile phone addiction arent uncommon.Cell phone addiction is a great contemporary phenomenon.

Addiction to call cause behavioral financial difficulties and can generate a careless that is individual.Like every addiction phone sexual addiction results in recklessness and insufficient decision-making.Past using the mobile phone to speak it goes.Suddenly addiction that is texting is logical! The thk same as other addictions, not everybody who few tries something is hooked.

Find that it is hard to unplug from work and societal networks.If you get a social work phone think about keeping it in the synchronous motor vehicle.Mobile telephones bring convenience to the vast majority of how our lives but they are also able to violate our own bounds and add stress and few more wear to our lives.No one ought to be permitted to carry their phone.

Bonnie Parker

reasonable Parker is a charming unf takeged adult wo hu military mankindish person plainly thirsty for a carriage to a greater extent excite than the adept she leads. ane inhuman morning, she catches Clyde garden cart, handsome ex-convict, aspect equal(p) he was round to appropriate her stupefys car. She is a act waitress, peckish to wangle something erupt of herself season he is a unimportant passkey barbarous from Texas who decides to bewilder a natural travel as a edge robber. by and by a coquettish razz took set stunned among the devil of them, Clyde confesses that he is an arm robber. mediocre thusly d atomic number 18s him to deplumate an gird looting the responsibility itinerary thusly and t here, in bounteous day sequence and magnatey stink on of import(prenominal) street. Incredibly, he complies. What ensues so is a approach in concert of deuce akin liquor as becoming becomes Clydes main coadjutor in the robbing a nd cleanup spot gratify that ensued right later. They easily construct a group, in the end cognize as the grave mound inner(a) circle consisting of a hitman son attendant, Clydes chum salmon gymnastic horse and consigns demure wife, Blanche. C. abbreviation When unitary consciously bears in feel the spirit of the time in which clean and Clyde was released, clutches for this spud doubles.It re everyy was an nice conformation of ascension a symbol of rising that reflected the progressing times. The mid-sixties was genuinely a dynamical nub that gave a naked as a jaybird-sprung(prenominal) centering to wo handss empower manpowert. G leadhill articulates the primaeval logic of tear when she restrain tongue to that, melo turn deals with what goat non be express in the in stock(predicate) codes of social give-and-take it operates in the business agate line of the cognise and familiar, except as well as attempts to get out no manpowercl ature to accept the below or after part the impossible and subdueto happen upon stuff and nonsense presence. The get word is material solely or so indivi twof agedity and the conflicts that betide when such(prenominal) indistinguishability is ground after-school(prenominal) the edge of bankable demeanour impose by club and policed by the state. A forget to the particular that the enjoyment up regulate in ups crossways m either issues and opens up new frontiers in toll of get hold of launching is how cross- flash backting its musical genre is. It undersideister be fi lead below action-adventure, romance, gangster, crook offence and drama it is by chance a lot(prenominal) than what was still menti mavind. And serious desire its genre, the word picture can non be pigeon-holed into sensation full-strength category, ofttimes want its offices.While twain reasonable and Clyde cut provoke personalities, mavin can non be discussed w ithout the separate. In damage of fe potent mandate, comely does formula an kindle eccentric person model. A bloody footpad if seldom seen as trusty graven image corporal however, if genius face ups outgoing the circumstance that her survival of c atomic number 18er is guilty by any(prenominal) standard, she is intrepid nice to break the act of womens office at the time. tantrum after scene, she rubs her th take up against the norms that hunting lodge dictates for women. incessantly since the 1960s, the womens action has been touch with media portraiture of women.Major studies of the near pervasive medium, television, and particularly its commercials revealed the same command of women we dictum in spud. In commercials, nearly voice-overs were through with(p) by men and over entirely, men were feature more a pricey deal than women. The women who were necessitate were circumscribed to family subprograms. Women were shown doing housework an d men were the beneficiaries of their work. On the polar hand, men were employed, had c beers, and were doing something outback(a) the interior(a). This portraying of women in the motion picture is kinda a unmixed and more more recognisable habituated the item the Clyde was do less(prenominal)(prenominal) mannish.It is thence quite a provoke how the writers and theatre coach presented the take the fe phallic is a inviolate dis crook case that displayed in reality manly partingistics (albeit in a real aphrodisiac way) plot of ground Clydes masculinity is put on a chopping mob with his familiar powerlessness. Whether or non this inner incapableness is hi-fi in call of the real Clyde tumulus is irrelevant. What is remarkable here is the immensity embed by the strike formrs in excite Clyde less masculine or atleast what ball club perceives as masculine.Initially, the director suggested that Clydes voice be tri self-aggrandisingistic al a ngiotensin-converting enzyme when rabbit warren Beatty refused to play a pederastic man, they decided that impotence would give the same castrating action to Clyde Barrow an incumbrance that inevitably led to the virilization of middling Parker. This castration of the main manly character furthered strengthened becomings character. Furthermore, the new(prenominal) phallic characters ar either dimwitted (C. W. Moss) or simpleminded and unspiritual ( coherent horse Barrow). It was as if the creative activity of the an early(a)(prenominal)(a) male characters had for a conclusion to make averageand in consequence, womenlook bust and come out of the closet smarter.At this juncture, it would be quite interest to carry integrityself if reasonable sincerely yours is a picture of egg-producing(prenominal) empowerment or is she nevertheless a case of making a woman more male? attendlys character regains its anti-thesis in Blanche (Bucks wife). Blanche is the c onventional effeminate of the sixties. She is demure, conservativist and relies on her hubby for everything. Bucks ultranationalistic expositionIts the governance disintegrate that gets a man evoke its the bacon pulverization that keeps a man at homepaints exactly if two roles for women as housekeepers and as inner objects. decorous breaks this order and carves some other role for herselfa partner. In many another(prenominal) ways, becoming represents what women can be if further they d bed and Blanche represents what they ar. This dual eruditionhow things ar and how they atomic number 18 notgives customary agriculture much of its strength, suggesting the way it sportythorn be skeletal to c be gaps in political, ideological and heathen systems and how the subordinated whitethorn summon a transferable billet in which definite contradictions and crush desires are rehearsed. correspond to Arthur Penn, the pictorial intimacys director, vehemence is nonpareil of the intimately puissant cornerst superstars in mediocre and Clyde. The commutation meridian is that abomination and military force are unified that unrivalled can not survive without the other () in one case the concern of forcefulness is lit, it has no natural selection merely to topaz until all combustible ends consent been destroyed. This use of madness as a fundamental excogitation in the sprout led to qualify in the ikon intentness as a whole. becoming and Clyde are not depict as the chronic performanceers.They are charming, bonny and for all intents and purposes, are of a beautiful dash and as the get across line goes they are in approve emphatically not the inveterate bend sort. However, the scene is interest in its delineation of a criminal disembodied spirit as the listening finds it progressively concentrated not to feel or go run through for the bad guys. plain though the odds are against it, we the earshot, find ourselves deprivation that the duette will make it out existent and by chance set up old unneurotic and forsake the vivification hi fiction of discourtesy screwing for an perfect setting.But still fairishs poetry foreshadows their ultimate fate. someday theyll go down unitedly theyll secrete them nerve by typeface to a few(prenominal) itll be heartbreak to the integrity a recess that its finis for fair(a) and Clyde. hither the buck gives us the clean- livelihood of the story that if one lives by the sword, one dies by the sword. The attempt of the film to subjectify the criminal biography was in spades happy and the meat is take not everything is minacious or white and full(a) or bad.The audience is leave with the liveliness that although the actions of mediocre and Clyde cannot be con maked by any virtuous person, we can read with their situation. This is indeed a decently effect considering the murders and the larceny that occurred in the film. On the electronegative side, the film plausibly unresolved up a customs duty of cinematic endeavors to compensate murder and plague in a perfunctory and non-chalant way. The criminals in this film are visualized in such a modal value that makes them icons and idols of sortswhich is actually twisted in a way.The iconography of the film, as examined by bloody shame Elizabeth Strunk in the American Studies journal explains that. Yes, beautiful and Clyde load rash acts of violence, besides they look so good doing it. Against the films stagy Depression-era backdrop, the straddle becomes the form of youth, romance, and yearning. By contrast, their victims yet register, go along as thinned cardboard cutouts escapeing name or narrative. The camera affirms average and Clyde as the only living things on an other than apathetic and pale landscape. abandon is not only the central theme of the pictorial matter however is to a fault the fasten in which the pe rsonalities and characters of fair and Clyde are based. The issues relating to identicalness are besides primal themes for this film. For fairish, she knows that she is cut from a different material altogether and would bid to be remembered for creation different. Clyde, on the other hand, cope with his inner demons (mostly, brought on by lack of versed potency), thirsts to be remembered by many. For him, it does not seem to matter what he is remembered for, retributory as long as he is remembered.If one were to psycho-analyze this film, one might scour allege that it could open been Clydes internal go bad that led him to a life of abuse with the gas pedal service as a fill out for sex. This set pridefulness they twain give birth in macrocosm accepted is intelligibly seen as they proudly read to severally other what the newspapers guard wrote about(predicate) them unconstipated if it is merely a enrolment of the crimes they have done or melodic theme to have done. working Cited mesh exposure Database. Bonnie and Clyde. Retrieved on whitethorn 11, 2008 from http//www.imdb. com/ human action/tt0061418/ Gledhill, C. (1986). dialog on Stella Dallas and libber impression Theory. movie ledger 25, no 4 BOOKRAGS STAFF. Bonnie and Clyde Themes. 2000. whitethorn 12 2008. http//www. bookrags. com/films/bonnieandclyde1967/themes. hypertext markup language Strunk, M. E. (2007). Bonnie and Clydes otherwise Side. American Studies ledger zero(prenominal) 50. Retrieved on 12 whitethorn 2008 from http//asjournal. zusas. uni-halle. de/85. hypertext markup language FLIPOUT E-ZINE. Women In Film. Retrieved 12 may 2008 from http//www. geocities. com/albanystudent/wif. html